Founded in 1984, Fossil credits themselves for transforming watches from a commodity to a necessity by incorporating style and design into the art of timekeeping. Fossil is ever changing and growing with the times, with their voracious researchers who are always on top of trends and new sensations in the industry.

Evidence of Fossil's expansion can be seen with their inclusion of accessories like belts and sunglasses in the 90's, and jeans for men and women in 2000. Fossil prides themselves in offering their customers the best of the best with terrific customer service and several manufacturing sites to facilitate faster distribution.