Founded in 1999, Blue Nile has grown to become the largest online retailer of certified diamonds and fine jewelry. Internet Retailer Magazine reports Blue Nile is bigger than the next three largest online jewelers combined.

Choosing an engagement ring doesn't have to be complicated. Our services cut through the manufacturing processes to make finding the right diamond easy. This approach and reputation for excellence has gained notice from publications such as Forbes, Time, and Money.

At Blue Nile you'll find high-quality diamonds certified by the most respected independent diamond grading labs. You can even create your own jewelry! Choose a diamond and we'll set it in your favorite earring, pendant, or ring design.