Phat Farm - available at 11 stores *

Twelve years ago, Russell Simmons founded the modern day hip-hop movement by creating the brand Phat Farm which today has developed into a symbol of modern American culture.

Phat Farm supplies lifestyle apparel for men, big & tall, and youth fashions which provide a mixture of the hip-hop culture of the streets and the preppy culture of the Ivy League.

After a decade, Phat Farm still stays true to Russell Simmon’s vision for a clothing line that represented the forward thinking, multi-ethnic youth that was quickly moving into mainstream. By breaking stereotypes and ethnic boundaries, Phat Farm is setting the new standard in sportswear and has established itself as the complete American lifestyle brand.

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