Pepe Jeans - available at 3 stores *

Since 1973, Pepe Jeans London has been the biggest name in English denim. Featuring bleeding-edge designs and iconic advertising, Pepe Jeans has been a driving force behind the fashionable re-emergence of 'Cool Britannia'.

Over 30 years at the top of the UK fashion industry does not happen by accident. Pepe Jeans hit on the perfect combination of style and substance by combining modern design with the very hippest advertising. The first to use Kate Moss (at age 15), the current face of Pepe Jeans is it-girl sensation Sienna Miller.

Never a company to shy away from giving the world what it really wants, Pepe Jeans are sexy and almost too-cool-for-school. Influential and imitated, the company that started in a market stall on Portobello Road now leads the denim industry from the top.

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