Maybelline - available at 1 store *

Maybe she’s born with it or maybe it’s Maybelline. That famous tagline aims to help women bring out their best features and camouflage their insecurities, while being able to feel radiant and glowing.

Maybelline was the first cosmetics company to create mascara that could be used for everyday use. Since 1917, in the United States alone, they have become the number one color cosmetics line. To this day they continue to reformulate and offer mascaras that thicken lashes, eyes shadows that accentuate the windows to the soul, foundations that smooth and even out the skin tone, and slick lip glosses.

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