Maidenform - available at 6 stores *

Founded in 1922, Maidenform produces flattering and functional undergarments for women. It began with Ida Rosenthal, William Rosenthal, and Enid Bissett. During the roaring twenties, the form of the times was flat-chested designs. Maidenform paved their own direction and made dresses and bras that enhanced the female form rather than to camouflage it.

Today, the company designs racerback, strapless, padded, foam wire, tube top, push-up, plunge, sports, and other bras for the modern woman, offering versatility and comfort without compromising style and preferences.

The brand is firmly committed to helping women of all shapes and sizes celebrate their unique figures and to realize that everyone possesses true beauty.

* Merchants may not always have brands listed in stock and Fabu.com is not responsible for product availability