Illightenment - available at 1 store *

Be careful not to call Illightenment 'street' or 'urban' wear. Eager to avoid the limits of labels, the crew at Illightenment is loyal only to good design. Their distinctive brand of t-shirts and hoodies defy categorization by their eclectic ethos.

Based in New York City, Illightenment draws inspiration from the comedy of pop culture and the world at large. Their shirt designs usually depict a collision of disparate imagery, often with hilarious results. But they aren't just there to laugh at - Illightenment shirts want you to think.

A product of their home city, these clothes instantly evoke the undeniable coolness of the Big Apple. But unlike so many pretenders, Illightenment t-shirts' effortless style is as distinctive as those who wear them.

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