Hasselblad - available at 2 stores *

In the photographic world, Hasselblad is a name synonymous with quality. After spending his youth traveling around Europe learning the business of camera manufacturing and optics, Victor Hassleblad returned to his hometown of Gothenburg, Sweden to open his own photography shop.

Victor Foto, was a massive success. So much so that when war broke out in the early 1940s, the Swedish military came to Victor Hassleblad and asked him to make them a camera identical to one they had recovered from a German soldier. Legend has it that Victor replied "No, but I can make a better one".

This marked the beginning of an era. Soon, Victor had turned the focus of his whole company towards producing cameras for the consumer market. Hasselblad cameras were durable, incredibly well made, and revolutionized photography with their lenses and functionality. Times may have changed since then, but the Hasselblad commitment to quality hasn't.

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