BCBG Max Azria - available at 9 stores *

Max Azria who was born in Tunisia, created the clothing line BCBG in 1989. The name BCBG is a French ellipsis which stands for bringing European sophistication and elegance to American women. The company is a perfect combination of European refinement, and American spirit.

BCBG has expanded into a collection that caters to women's daily lives. Present-day collections for women include separates, suits, evening dresses, denim, to footwear, eyewear, swimwear, and handbags. BCBG Max Azria has become a collection that can undertake a modern women's wardrobe from day to night, work to weekend. Not only has BCBG expanded its product lines, it has gone one step further and developed its customer base by creating a plus size collection in 1999. As a result, it has become one of the most versatile, functional collections yet.

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