Baxter of California - available at 2 stores *

Adman Baxter Finley realized that the constant heat and L.A. sun was doing a number on his east coast skin. Being the 1960s, every moisturizer on the market was either pink, had a floral smell, or both. Before the disco-era could hustle in, every man in Hollywood was using the products.

America's first men's skincare line is still its best. Combining nature's ingredients with trusted science expertise, each product can work alone or with the rest of the line. Beside basic skin care, Baxter helps with anti-aging, shaving, and cleansing. Recent additions include Clay Pomade and Hydrosalve Lip Balm.

Within the last couple of years, Baxter's has graced men's magazines including Toro, Men Health, FHM, Penthouse, GQ, and Razor, as well as scores of other leading publications including US Weekly, Modern Salon, Cargo, Launch Pad, Zink, Metro Source NY, and Out.

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